Week 3

TOPIC 1: TWITTER/FACEBOOK/INSTAGRAM AND ADVERTISING/PR

Facebook, Twitter, Instagram and many other platforms are flooded with advertisements and campaign. One campaign I came across was the Dove Self-Esteem Project. Dove uses multiple social media platforms to promote their Self-Esteem Project. With the use of hashtag, #HourWithHer, they are spreading awareness of the importance of self esteem, across multiple media sites such as twitter and Instagram. Dove uses these platforms to share stories of different women as well as promote different body types. Below is an example of their Twitter and Instagram pages:

Through this campaign Dove is promoting the importance of body confidence. The target audience for this project is not only young teens, but the parents, mentors, teachers, and other leaders that support them. I believe that the use of their hashtag, #HourWithHer, is very effective in spreading the information and importance of this campaign. Dove states that,” When girls don’t feel good about the way they look, they are more likely to opt out of important activities. However, research shows that spending just an #HourWithHer can boost a girl’s self-esteem for a lifetime.” I believe that this campaign is effective in reaching its target audience. Not only does it work to improve young girls self esteem, but it is also allows the opportunity for others to share their stories and it allows for more discussion on a very important topic. Although this campaign is very effective, if I were the Product/Brand Manager I would attach a certain line of products to this campaign. I feel as if this campaign is very broad and with the use of a certain line of products it could give it an image. There for when people pass through the beauty isle in their stores they would see the product and think of the campaign specifically.

Life is Short, Have a Diet Coke | Because I Can | Diet Coke:  Click here for ad

Normally I am a fan of Coke ads but this one did not meet my expectations. What stood out most in this ad is the idea of “because I can”. This add is attempting to encourage people to do what they want regardless of what others think. The target audience for this ad is Millennials. The ad is designed to reach this market with a new and improved logo and flavors of drink.

One persuasive technique is the famous person testimonial. This advertisement features actress, Gillian Jacobs, who is best known for her roles in the NBC sitcom "Community" and the Netflix series "Love". I didn’t know who this actress was before I looked it up, which may be why the famous person testimonial technique was not very effective to me. Another technique is the association principle. The Coke product is being linked to the positive cultural value and image of be who you are no matter what people think. Throughout the video Gillian Jacobs talks about things that make people happy such as running a marathon or living in a yurt. I don't think these examples are ones people really connect with, and made the video somewhat annoying to watch.

Chrissy Teigen’s “obvious choice” is Pampers Pure: Click here for ad

This pampers ad features different moms discussing the new Pampers Pure diapers. What stood out to me most was how simple yet impactful this ad was. It wasn't anything fancy, their was calm music in the background and short simple discussion about the product and how its an obvious choice. This ads target audience is new moms or expecting moms.

Some techniques that are used in this ad are the famous person testimonial and  emotional branding. The famous person in this ad is Chrissy Teigen. The use of Chrissy Teigen's testimonial is very effective as she is pretty influential in today's media. The ad plays on mothers emotions as it talks about the care for children. Overall I think this ad was really well done.